Biography
Prof. Mark T. Spence
Prof. Mark T. Spence
Bond University, Australia
Title: How Behavioral Decision Making research has evolved
Abstract: 
This seminar is targeted to professionals, faculty members and aspiring researchers who desire an understanding of how behavioral decision making has evolved. This presentation is grounded in theory, but will include numerous real world applications. I start by sharing examples of violating rational decision making, then move on to a series of topics including adaptive decision making, some heuristics and biases, mental accounting, and nudge related research. System 1 and System 2 thinking, which subsumes these topics and others, is then introduced. Examples of where my research fits in will be shared.
Biography: 
Mark Spence completed his PhD degree in Marketing at the University of Arizona, USA, in 1993. Prior to entering the doctoral program, he was Program Manager of quarterly syndicated reports at Gnostic Concepts, Inc., a market research firm in the Silicon Valley, California, specializing in high technology products. In 2002 Dr. Spence joined Bond University, Australia, where he is now a Professor of Marketing. Over the years he has held various roles at Bond University including Head of Department, Head of the Doctoral Program and Associate Dean of Research. He currently serves on Bond University’s Human Research Ethics Committee. Dr. Spence has presented workshops in the United States, Europe, China and Macau S.A.R. He has published in top academic journals including the Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, European Journal of Marketing, Organizational Behavior and Human Decision Processes and Psychology & Marketing. He has taught a variety of courses over the years. He currently teaches Strategic Marketing in the Executive MBA program as well as Market Research and Customer Analysis to post-graduates/under-graduates. Building on sound theoretical foundations in Entrepreneurship, Marketing Management, and Consumer Behaviour, Mark has worked with numerous entrepreneurs as well as senior managers of existing enterprises to help align their organizations for optimal profitability and growth. He is part owner of BrauerIndustries (https://brauerindustries.com/ ), a manufacturer of ozone-based air and water sanitation systems. Along with his doctorate degree, Professor Spence has a MA degree in Economics from San Jose State University, and a BS degree in Economics and International Business from California Polytechnic State University. He has visited over 45 countries on six continents.