| Biography | |
|---|---|
 Prof. Josu Takala University of Vaasa, Finland |
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| Title: Validating a Decision Making Method basing on Technology and Knowledge Priorities for Sustainable Strategies for Innovative Start-ups | |
| Abstract: This paper tries to propose a model to prioritize technology and knowledge requirements in decision making process of business strategy. Knowledge and technology plays significant role in firm success, so it should be included in business strategy selection. Generally, three types of technology has been detected in business: basic, core and spearhead. Basic technology refers to those technologies which are used commonly and could be outsourced. Core technology is the one which can bring competitive advantage to the company currently and spearhead technology refers to the future technology. Considering the fact that technology decision is very important towards gaining sustainable competitive advantage for firm, the main question is to find technology focus regarding business strategy. Answering this question is even more important in terms of high tech firms and start-ups, since technology is their core competences and they might have limited resources. Therefore, this paper tries to answer this question by proposing a decision making tool for technology and knowledge priorities and applied the proposed model in two high tech start-ups. Having used sense and respond method and analytical hierarchy process with this new proposed decision making tool, the paper suggests a robust improvement plan in business strategy of these two selected cases for future. Keywords: knowledge and technology (K/T) rankings, sustainable competitive advantage, sense and respond, Analytical Hierarchy Process (AHP) | |
| Biography: Josu Takala has experience in industry from ABB 1979-1992 and academia. He graduated from Tampere University of Technology M.Sc 1980 and Dr. 1988, Dr. HC 2009 from Technical University of Košice, Slovakia, and Universiti Tun Hussein Onn Malaysia 2015. He is Professor in Industrial Management at University of Vaasa, Finland 1988-, and visiting/adjunct professor in various universities in Finland and abroad. His field is decision making on operative sustainable competitive strategies. He has 650 scientific articles, Co-and Special Issue Editorships, invited speaker and Chairman positions in conferences, activities within university society relationships and programmes, and ownerships in about 10 startups. | |
